Select Currency
Translate this page


Format: MS WORD  |  Chapter: 1-5  |  Pages: 75  |  345 Users found this project useful  |  Price NGN3,000






Background to the Study 

The growing globalization of business and increasing competition and technological advancement has led to an increasing need to change organizational polices and strategies (Hampel and Martinsons, 2009). The pace of challenges is increasing and thus organizational change is considered unavoidable (Drucker, 1999). Organizational change is the continuous process of aligning an organization with its market place and doing it more responsively and effectively than competitors. Thus, organizational change management is a continuous process of experiment and adaptation aimed at matching organizational capabilities to the needs and dictates of a dynamic business environment Rogers (1995).

As such, in a highly competitive environment, organizational change becomes indispensable for greater success and excellence. This is due to the dynamism of the internal and external business environment. But inspite of the importance of change management to organization success, employees in most organization resist change, sequel to wrong perception and their in ability to adapt to new development and shifting from their current point. As such, organizational scholars have long acknowledge the importance of communication strategy in explanation of organizational change in order to clearly communicate in advance, the short and long term effect as well as the benefits and short comings of such change management. This is in order to avoid potential loss that could arise from cynicism in certain group of employees and consequently change resistance Langham (1996).

In organization, most problems and challenges are generated by competition, advance technology, mergers, expansion, product quality maintenance, or enhancing employee efficiency on the one hand and rapid growth, new business venture, exciting opportunities, innovation, and new leadership and management approaches on the other (Madsen et al, 2005). To overcome these challenges, organizations are often under pressure for survival and stay competitive in future. In such adverse environment, employee attitude and behavior to accept organizational change is considered important for management and change agents for successful organizational change. This is sequel to the way in which most employee resist change from the onset, Hence the need to use communication to inform and educate employee on such organizational change before it commences. It is against this background that the researcher sees the subject matter “The effect of communication on employee’s perception to change in an organization†worthy of being investigated through this survey.

1.2 Statement of the problem 

Organizational is basically confronted with issue of change resistance by employee. This has been a big challenge as well as impediment to management of organization during such period. This is attributed to constraints arising from the inability of management to communicate such change in advance through effective communication before implementation. Communication problems are common place when change are not clearly identified Lewis (2007). Not only do they cause a drain on profitability, but also the effectiveness of management declines. In the work of Dawson (2006), he opined that there are many underlying reasons why communication often falls short of the ideas, which are “accuracy, reliability, validity, adequacy and effectives,†are addressed with some general issues within the relationship between information and communication in organizations.

Lewis (2007)’s research findings, the most frequently noted categories of problem encountered by the company in transition are “communicating vision†and negative attitudesâ€. If an organization’s management does not consider which communication behaviours, it wishes to foster for its success, the signals it sends to employees may be inconsistent or counterproductive. Thus managers should consider conveying clear communication behavour expectations as a fundamental element of strategy. In doing so, firms might pursue communication audits which involve ethnographic analysis, including observational and interviewing, to learn exactly what organizational policies are operating Gilsdorf, (2008). Moreover, Gilsdorf moves on to argue that analysis of organizational culture should be conducted in order to help determine communication strategy used to solve the problem. This has cause organization to suffer loss arising from change resistance. Hence the need to investigated the effect of communication on employee’s perception to change in an organization becomes imperative. This is so sequel to gap created by inadequate researches on the subject which has great importance to organizational growth.

1.3  Research Questions

i.  How is communication use in managing organizational change?

ii. What forms of communication is used in managing change in an organization?
iii.  How is communication use in reducing change resistance?

1. What is the effect of communication on workers productivity during organizational change?


Not What You Are Looking For?

For QUICK Help Call Us Now!

+234 813 2926 373

+234 701 5050 881

Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Swift delivery within 9 minutes of payment. Thank you project master
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.


  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on 0813-292-6373 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.


How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: (+234) 813-292-6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!