THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY

Format: MS WORD | Chapter: 1-5 | Pages: 62 | 681 Users found this project useful | Price NGN5,000

THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY

ABSTRACT

This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. The subject of this study consists of the company’s internal and external publics. Ranging from the staff, middlemen and consumers of Ibadan poly drinking water. For convenience, the analysis of the findings is clearly stated in a detailed and comprehensive manner.

CHAPTER ONE

INTRODUCTION

1.0 Background of the Study

For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations to draw the attention of the public to their product and services. It is a paid form of non-personal presentation of ideas, goods or services by an identified person or organization with the predominant use of media of communication. The intended message is to promote the sale of products or services, to influence public opinion and public acceptability. Also to gain political support, to advance a particular cause, or to elicit some other response desired by the advertiser. Advertising deals with the promotion of ideas, goods and services by an identified sponsor. The advertisement is delivered to intended audience through various media including newspaper, magazines (business magazines, professional journals and painted bulletins), transit media (cards, outside displays, station posters), and other miscellaneous means (theatre, screen advertising, specialties, directories, dealer display etc.)

Each advertising situation has character and medium, presenting a unique set of circumstances. A medium that is good for one advertiser may not be good for another. Each medium must therefore be taken into consideration in terms of how well it meets the individual advertiser’s requirements. The entire advertising message is called copy, whether written for newspaper, television, radio or billboard.

Advertising is distinguished from other form of communication in that the advertiser pays the medium to deliver a message or messages. As a result, the advertiser has the opportunity to say what he wants to say the way he wants it and control the message. He can select the particular issue of a newspaper or magazine in which the advertisement will run. He decides the date and even the minute when the advertisement will be printed or broadcast.

The objective of some advert is to induce immediate action, create liking and preference for a product or organization, and to create awareness about a product or service. Some advertisements also seek to build a respected corporate identity for a company, product, and brand name or make all familiar to the public.

Different kinds of business use advertisements to motivate different kind of markets towards different kind of response. All business firms, whether they are retailers, manufacturers, voluntary agencies or service institutions such as insurance companies, airlines and banks, do advertise to build a respected corporate identity, to make their corporate name well known and highly respected. Although, personal contact can be appropriate for reaching small, well defined and highly concentrated markets such as industrial buyers, advertising is the only feasible means of communicating with millions of ultimate consumers.

Advertising is a supplier to industry, dependent upon wider industry within which its clients are located. There are, however occasions when advertising serves public relations objectives by advancing a company’s point of view. Advertising is different from publicity because in advertising, a company pays for the cost of telling its story. And unlike news, the company also pays for publicity. Advertising therefore goes beyond publicity. It is persuasive; it reminds potential purchasers and even urges them to take certain specific action. The strategy used by advertising is persuasion. Advertising does not and cannot compel anyone to buy or to adopt any product or service, but it persuades.

DOWNLOAD THE FULL PROJECT

Project information

Project Price

NGN5,000
Number of Pages

62
Number of Chapters

1-5
Additional Content

Abstract and Table of content

THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY

Not The Topic You Are Looking For?

For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005

Search for your project topic

HOW TO GET THE COMPLETE PROJECT ON THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY INSTANTLY

Click on the Download Button above.
Select any option to get the complete project immediately.
Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Samuel From Ajayi Crowther University

You guys just made life easier for students. Thanks alot iprojectmaster.com

Excellent

Oluchi From Michael Opara University

If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST

Excellent

Musa From Ahmadu Bello University

Thank you iprojectmaster for saving my life, please keep it up and may God continue to bless you people.

Excellent

Gbadamosi Solomon Oluwabunmi

Lasu

Swift delivery within 9 minutes of payment. Thank you project master

Excellent

Dau Mohammed Kabiru

Kaduna State College of Education Gidan Waya

This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.

Very Good

Ibrahim Muhammad Muhammad

Usmanu danfodiyo university, sokoto

It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!

Excellent

Abubakar Iliyasu Hashim

Federal college of education pankshin affiliated to university of jos

I am highly impressed with your unquantifiable efforts for the leaners, more grace to your elbow.I will inform my colleagues about your website.

Very Good

Temitayo Ayodele

Obafemi Awolowo University

My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work

Very Good

Abdulrahman Jibrin

Nti Abaji

Nice one work prompt delivery tanx

Very Good

Uduak From Uniuyo

IProjectMaster is the best project site for students. Their works are unique and free of plagiarism!

Excellent

View All Reviews

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY? Simply click on the Download button above and follow the procedure stated.
I have a fresh topic that is not on your website. How do I go about it?
How fast can I get this complete project on THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY? Within 15 minutes if you want this exact project topic without adjustment
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data
What if I want to change the case study for THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!