Select Currency
Translate this page


Format: MS WORD  |  Chapter: 1-5  |  Pages: 69  |  3956 Users found this project useful  |  Price NGN3,000



The study examines the challenges and prospects of marketing Nigerian made computer software. Posed with the problem of inferiority complex usually associated with Nigerian made goods, various foreign products have edge over indigenous products. Objectives for the study were to critically examine attitude of people towards Nigerian made computer software and various ways in which the marketability of Nigerian made software can be enhanced. Concerning methodology, fifty (50) computer science students and lecturers were used for the study. Findings from the study revealed that most students face challenges when convincing organizations to use their indigenously developed software. The government should create the enabling environment to enable Nigerian computer scientist to strive in the heat of competition from foreign software. Quality of computer software should be ensured in terms of security, graphics and user friendliness.        



1.1 Background to the Study

Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition. In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons.

Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms.

There is low employment of natural resources and under utilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange. This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 1973:Kalegha et al 1983,p.5). However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the  hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.

1.2 Statement of the Problem

Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 1973,pp.46-62; Kolegha et al,p.7 1983). This study was embarked upon to review the acceptability software that came out from the Nigerian market. This study will further seek to:

-Ascertain the consuming habits of many Nigerians towards locally manufactured software.

-Evaluate the major variations that exists between past and current research works on the behavior of consumers towards made-in-Nigerian products.

- Ascertain what motivates Nigerian consumers towards the patronage of home  produced software.

1.3   Objectives of the Study

The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:

1.   To examine the overall attitude of Nigerians towards made in Nigeria Software.

2.   To find out significant differences between the current and past studies on attitude of Nigerians towards made in Nigeria computer products.

3.   To critically examine the challenges of marketing made in Nigeria software.

4.   To appraise factors that motivate users to prefer foreign computer software to Nigerian made software.

5.   To recommend ways of promoting Nigerian made computer software.

1.4   Research Questions

The following questions will be addressed in the course of this study:

1.   What attitude do Nigerians have towards made in Nigeria computer software?

2.   What current strides have been recorded in research in computer science?

3.   What is marketing and how do Nigerian manufacturers market their Software?

4.   What are the challenges confronting manufacturers of made in Nigeria software?

5.   What are the strategies that can be adopted to address these challenges?

1.5   Research Hypothesis

The following hypotheses has been developed and would be tested in the Course of this study:

Ho: Marketing of Made in Nigerian software does not have any significant challenge.

Hi: Marketing of Made in Nigerian software has very significant challenges.

1.6   Significance of the Study

The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:

i.   Once the challenges of marketing Nigerian made software is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations.

ii.   The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of.

iii.   The software products in every part of the country.

iv.   Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products.

v.   Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made software, and possibly carry out further studies on it.

1.7 Scope/limitations of study

This work is an attempt to research into the problems and prospects of marketing made in Nigeria products with particular reference to computer software. Internal and External factors impair marketing local products. This study is however, limited to marketing mix elements, product, price, promotion and place. The study focuses on Nigerian made software with the hope that the result of this work can be generalized to other locally manufactured products.

1.8 Definition of Terms

Marketing: A social and managerial process by which individuals and Groups obtain what they need and want through creating and exchanging products and value with others.

Perception: The way in which motivated individuals perceive a given situation that determines how precisely they will behave.

Value: Consumer’s estimate of the products overall capacity to satisfy his/her needs.

Market: Consists of all the potential customers sharing a particular need or want who might be willing and able o engage in exchange to satisfy that need of want.

Software: is any set of machine-readable instructions that directs a computer's processor to perform specific operations.


Not What You Are Looking For?

For QUICK Help Call Us Now!

+234 813 2926 373

+234 701 5050 881

Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Swift delivery within 9 minutes of payment. Thank you project master
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.


  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on 0813-292-6373 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.


How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: (+234) 813-292-6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!