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Television as a mass medium of
communication has become a very important and most effective medium of
communication ever since it invention. It synchronous transmission of audio and
visual signal enable it to exert enormous influence on the society there by
making it more compelling and enable it to command great respect and attention
than the other media.
significance is that it has become a nerve linking the society and its
activities together. This explain the reason why government of developing
countries, especially Nigeria are enchanted by the power of television, thereby
using it to publicize most of their programmes to promote unity and cultural
upliftement of the people
creates awareness of different life style in a society. In doing this emphasis
are placed on similarities in life style and this is beneficial to developing
nations like Nigeria where “loyalties rarely extend beyond the village, tribe
or religion” and where integration is usually seen as an identification with
the larger whole that is the state.
television as a tool for national integration plays the role of creating sense
of identification through the propagation of common cultural values and symbol,
by giving interpretations to events that will aid and promote unity of the
nation. However the television medium should desists from interpreting events
in such a way that it may give rise to disaffection, inflame tempers and course
disunity among the people with diverse cultural norms, belief and values
therefore be held that television, due to the role it plays in limiting people
with different culture, religion, tribe and even race reflects the value
pattern of the society because it determines where and when information
1.1 HISTORY OF CASE STUDY
Television broadcasting has since 1954 grown by leaps
and bound through out the federation. Barely a year after the establishment of
Western Nigeria Television (WNTV). Eastern Nigeria television (ENTV) now NTA
Enugu, was established by the then governor of former Eastern region in 1962
the Northern regional government joined
inter – alia in the formation of the radio Kaduna television (RKTV) from which
the F.R.C.N and N.T.A Kaduna evolved from.
television Authority (NTA) Kaduna was excised from the former broadcasting corporation
of northern Nigeria (BCNN) which was established by decree No 21 of 31st
March 1962, the decree took effect from April 1st 1976.
has 10 kilometer each cover to down south of Kaduna, Malumfashi in Katsina
state and part of Kano State.
transmitter operates on 4 bands 1 VHF, transmitter which is situated at No
99, Isah Kaita Road Kaduna, and was commission in 1993 and covers up to
Kafanchan, Saminaka and Birnin Gwari. The transmitter could be said to cover
three quarter of the land area of Kaduna.
1.2 STATEMENT OF GENERAL PROBLEM
One of the challenges faced in this term paper is the
problem of effective information dissemination to those to be integrated. Another problems is that Nigeria has so many ethnic
diversities. Thus, there is this problem of identifying with all this
diversities which has in the past led to lack of religious and cultural
tolerance among the people therefore breeding violence of all sorts.
Also one of
the problems faced in this term paper is that the Nigeria cultures is not well
preserved due to contact with foreign culture therefore the issue of
transmitting our cultural heritage effective pose a very great problem.
people of Nigerian don’t really appreciate each other culture due to the high
level of illiteracy dominant in the country and also people are ignorant of
other people culture and see them as barbaric.”
the media, particularly television must be used to enlighten people through
their programmes that reflect cultural values of people cutting across the
1.3 AIMS AND OBJECTIVE
The study is aimed at looking into the various roles
of television as an effective tool for national integration this study is also
geared toward finding out the effects of television programmes on individuals
with different culture, beliefs, religion, norms etc. living in a particular
this study is carried out to know the impact of television message on it
audience in relation to other media of mass communication. This study is also
carried out to make people see the importance of television in national
It is also
designed to see how NTA Kaduna uses it programmes to ensure unity in diversity
and on the larger whole integration of people of Nigeria with diverse culture
Finally, another problems faced in the compilation of
this term paper are the problem of getting the relevant materials for the term
paper. Books found in our libraries have no much bearing on the Topic. As a
result of this addition effort has to be employed to aid the successful
completion of this work.
1.4 HYPOTHESIS/RESEARCH QUESTIONS
research question are as follow: -
1. Does television serve as a tool for
2. What are the effects of television
programmes on its audience?
3. Is television message very
1.5 FOCUS, SCOPE AND LIMITATION
The focus of this term paper is to show the
effectiveness of television as a tool for national integration.
paper is also centered on the influence and impact of television on member of
the society and how it sharpen their selection and knowledge of each other’s
limited to Kaduna due to time and financial constraint required to cover the
To support this research work will
close reference to the field of mass communication one will like to use the
Harold D. Lasswell’s Broad generalization of media functions
of the society
of the society
of cultural heritage.
Simplified as education,
information, enlightenment, socialization and entertainment by other
scholars like C.W. mills and Charles Wright represent the basic functionalist
approach to media role in the society.
Functionalist theory view the different
institution of society as a component of
a whole with each component contributing towards maintaining the whole.
In the functionalist analysis, each
of the institution of society has a specific function to perform in order to
maintain equilibrium in the society. Functionalist scholar therefore divides
the role of the media into two levels namely.
Societal Level and level of
At the level of
society. The mass media (Television) is responsible for warning society on
dangers and opportunity e.g. News related to economy, advantages, the viability
and otherwise of a country’s socio cultural system and development plans.
The Level Of Individual
The media (television) warns
individual on emergencies of disease e.g HIV, Crime, Source Mode and solution.
Correlation: - At the
level of society the media and mobilization of social and reduce treat to social stability by
facilitating consensus especially on controversial issues. E.g Sharia debate
Correlation: (at individual level.)
The media helps to provide
efficient assimilation of news and reduce apathy and individualism through
sharing of views.
Transmission of Social/Cultural
Heritage: - The
mass media (Television) in any nation or society serves as the forum for the
different segments or opining groups’ that constitute the wholes to deliberate
and arrive at certain consensus on what to do.
Since societal norms and value
change with the passage of time, some means of reaching agreement on what those
changes shall be necessary for without agreement. Social organization may
breakdown. While simple society may reach consensus through face – face, modern
complex societies rely on the mass media of a society.
Similarly, the mass media of a
society serve the teacher that (Socialises) passes social heritage to future
In line with the above television
can therefore be used to survey correlate and transmit social heritage that may
1.7 DEFINITION OF TERMS
TELEVISION: The Webster’s dictionary defines
television as the exact and continues transmission of audio and visual image,
still or in motion but without permanent recording. For instantaneous viewing
at a distance: effected by a combine optical and electrical system for
converting waves into corresponding electrical impulses which are converted
into their visual form in a receiving set.
is simple a way through which something is passed across.
TOOL: Anything that aid in doing as top or completing a process.
NATION: The oxford dictionary defines nation as a large
community of people sharing common history, culture and language and living in
a particular territory under one government.
define integration as combining two or more things in such a way that one
because fully. Part of the other.
means helping coursing something or people to stick together mass media
This refers to the various channels
through which information get to the audience e.g. TV, Radio and Newspapers,
Magazine, Internet etc.
D. (1982); Media system and effect, second edition (CBS Publication)
G. (1980); Television in a developing country; (Jos : published by the Nigerian
television authority, ).
QUAIL, (1970); The Audience For Television; (London .J. media Sociology”
J. (1977); Mass communication and society (London: Open University)
5. SHAUIBU, F. (2006); Mass Media and
Society; (Kaduna: Polytechnic CABS) Unpublished.
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