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1.0 BACKGROUND OF THE STUDY
We are all surrounded by a vast amount of advertising.
Nearly everybody, therefore, has some thoughts on the subject. The tendency is
to judge advertising as good or bad, to single out advertisements that one
likes or dislikes, to wonder if advertising is worth the large sums of money
spent on it, to question the contribution advertising makes to social welfare,
and so on. Advertising research also aims to answer these questions in academic
ways mainly within the fields of social science.
In business, a successful marketing campaign can lead to
increased sales, better name recognition and a wider customer base. Great
marketing helps your company establish a strong, memorable brand identity in
the minds of customers. By using tools to measure the effectiveness of each
Advertising effort, you can determine which to keep and which to discontinue.
In doing so, you can more effectively utilize your time and money to develop a
powerful marketing campaign.
The ultimate goal of most business concern is to make
profit. It is the measure of success for the businessman and the reward for
taking a chance. It is widely known that Advertisement is one of the
ingredients used to achieve the stated objective of any business for most
corporate organization the means of achieving this goal is found in integrated
marketing policy back up by effective marketing management, the Advertising
enables the organization not only to achieve lasting profit while satisfying
the needs of the customers but also to achieve lasting success of the
competition in wining lasting customers loyalty.
The concept seeks to reconcile two apparently conflicting
motives. Its balance the organization need for benefit in such a way that the
organization makes enough profit, and the need of business to retain customers
through constant patronage.
Advertisement itself be the ingredient widely used to
inform and persuades the customers to patronize the company’s products. Its
involves publicity and Advertising strategy to create the Advertising mix.
OF THE STUDY
of the GSM Operators in Nigeria do not know the usefulness of the sales
promotion and hence plan to overlook the influence it has on the patronage of
the company’s product.
some of the problems of promotion on sales of company product or the form are,
it has been alleged that the cost of sales promotion increase price of the
product. It is believed that a large part of the annual expenditure on sales
promotion represents a wasteful application of resources, and also the question
that pays for promotion manufactures or find consumers? This has to be
determined before the profit can be ascertained it is therefore and investment.
Hence this aims on the effectiveness of advertising tolles for successful
marketing with close reference to MTN products.
In the course of this study, the
research will evaluate each advertising strategy used and which department is
to carryout the promotion.
main objectives of such exercise briefly are:-
1. What are advertising tools used in
what extent is the effective of these tools in marketing of the company
are the objectives of using these tools by the company?
what extent does the effectiveness of advertising affect the overall
performance of the company?
OF THE STUDY
The study when successfully completed
will assist the management of
Nigeria to achieve the following:-
study is aimed at highlighting and finding out certain facts as regards the
effect of promotion on patronage of products of MTN Nigeria.
study will further look into the problems facing Advertisement of product in
the breweries sector.
research will also benefit individual company that provide one kind of product
or the other and helps them to know the best way of promoting and techniques to
use in such advertising exercise.
OF THE STUDY
particular topic is order to examine the usefulness of sales Advertisement on
sales to avoid misconception. Its also aims at highlighting the principal
benefit of sales Advertisement to the organization in particular and the
society at large.
Also the study will help us understand
the influence of Advertisement of sales on the company product volume. The
research findings will assist the company to know its sales and profitability
volume before embarking on advertising activities. This research will enable us
to know the department that should be responsible for the sales Advertisement
this research work is to enable the company to accord more attention,
recognition to sake Advertisement as a weapon used in attaining organizational
objectives. The findings of this study will help all manufacturing companies,
corporate bodies, marketing students, managers and researchers in their various
AND LIMITATION OF THE STUDY
The scope of this research work cover
the various advertising options used by MTN Nigeria. . Its Information,
Implementation and its effectiveness towards the achievement of the
organizational goals and objectives.
OF THE STUDY
The limitation faced by this research is insufficient of
time and other factors such as the following:-
and Inadequate resources.
study could have being extended to all parts of Nigeria Breweries, but due to
the aforementioned problems, the research is on MTN Nigeria only.
is an indirect advertising program or advertising research, which is
intended to stimulate quick sales action.
This is a band of physical services, a symbolic characteristics designed
to produced consumer want and satisfaction.
This is the direct watching of event
or action of a particular object which being study.
CONSUMER:- This is the person who boys goods or used services.
LAYOUT:- This is a way which advertisement
purpose are arranged according to plan.
AGENTS:- These are pointed by the
manufacturers and to represent the manufacturers net themselves.
PUBLICITY:- This is a non-personal message, which is transmitted
in the media to a large number of intended evidence.
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