This study was intended to assess the impact of marketing segmentation on production planning in an organisation. This study was guided by the following objectives; to identify the impact of market segmentation on the overall performance of an organization, to establish the bases of segmenting an answer market, to identify what the requirements and what customers wants in each market for its uses, to determine the benefits of market segmentation to the consumers and the organization at large and to solve the problems of segmenting a market. The study employed the descriptive and explanatory design; questionnaires in addition to library research were applied in order to collect data. Primary and secondary data sources were used and data was analyzed using the chi square statistical tool at 5% level of significance which was presented in frequency tables and percentage. The respondents under the study were 100 staff of Sokoto cement factory. The study findings revealed that there are no impacts of market segmentation on the overall performance of an organization; based on the findings from the study, it was recommended that Sokoto cement factory should invest in promotional activities to enable the product sell in the market and to increase the profitability of the company.
|
How do I get this complete project on AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION? Simply click on the Download button above and follow the procedure stated. |
|
I have a fresh topic that is not on your website. How do I go about it? |
|
How fast can I get this complete project on AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION? Within 15 minutes if you want this exact project topic without adjustment |
|
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data |
|
What if I want to change the case study for AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format |
|
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number |
|
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately |
|
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373 |
|
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe! |
