Select Currency
Translate this page

AN APPRAISAL OF FAMILY DECISION MAKING AND PURCHASE ROLES

Format: MS WORD  |  Chapter: 1-5  |  Pages: 72  |  1215 Users found this project useful  |  Price NGN3,000

  DOWNLOAD THE FULL PROJECT

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND OF THE STUDY

A family is a group of two or more persons related by blood, marriage or adoption who reside together. There are two main types of family, nuclear and extended family. The nuclear family is the immediate group of father mother and children living together. The extended family includes the nuclear family plus other relatives such as grandparents, uncles and aunts, cousins, and in-laws. The family into which one is born is called the family of orientation, whereas the one established by marriage is the family of procreation. Household is another term frequently used by marketers when describing consumer behavior. Household differs from family, in that household describe all the persons both related and unrelated who occupy a housing unit. Families have higher median incomes than do households because of the greater number of employed individuals in families. For both families and households the four structural variables that impact purchasing decisions most and that are therefore of primary interest to marketers are the age of head of household or family, marital status, presence of children and employment status. However, the way families make decision can be better understood by consulting sociological dimensions such as cohesion, adaptability and communication.

Family decision making is the process by which decisions that directly or indirectly involve two or more family members are made. Decision making by a group such as family members differ in many ways from decisions made by an individual. Family purchase are often compared to organizational buying decision, while this can produce useful insight, it fails to capture the essence of family decision making. Organizations have relatively objective criteria such as profit maximization that guide purchase. Families have such explicit, overarching goods. Most importantly many families purchase are inherently emotional and affect the relationships between the family members. The process families use to make purchase decisions and the outcomes of those process have important impacts in the well-being of the individual family members and the family itself. Thus while family decision making has some things in common with organizational decision making it is not the same.

1.2   STATEMENT OF THE PROBLEM

Formulating an effective marketing strategy for most consumer products require a thorough understanding of the family decision-making process in the selected target marketers with respect to that product. It is pertinent to discover which family members are involved at each stage of the decision process, determine what their motivations and interest are and then develop a marketing strategy that will meet the needs of each participant. However many organization do not endeavor to appraise family decision making process in the selected target market regarding the organizations product. They do not endeavor to determine which family members are involved at each stage of the decision process neither do they know what their motivations and interest are. Therefore the problem confronting this research is to appraise family decision making and purchase roles with a case study of Nestle Plc.

1.3   RESEARCH QUESTIONS

1.  What is the nature of family decision making?

2.  What is the nature of family purchase roles?

3.  What is the nature of family decision making and purchase roles in Nestle Plc?

1.4   OBJECTIVES OF THE STUDY

1.  To determine the nature of family decision making.

2.  To determine the nature of family purchase roles.

3.  To appraise the nature of family decision making and purchase roles in Nestle Plc.

1.5   SIGNIFICANCE OF TE STUDY

The study shall provide a structural appraisal of the nature of family decision making and purchase role with a case study of Nestle Plc. It shall also serve as a source of information to managers and other professionals.

1.6   STATEMENT OF HYPOTHESES

Ho:  Level of family patronage in Nestle plc is low.

Hi:  Level of family patronage in Nestle plc is high.

Ho:  Family decision making and purchase role is not given significant attention in Nestle plc.

Hi:  Family decision making and purchase role is given significant attention in Nestle plc.
Ho:  The impact of family decision making and purchase role in Nestle plc is low.

Hi:  The impact of family decision making and purchase role in Nestle plc is high.

1.7   SCOPE OF THE STUDY

The study focuses on the appraisal of family decision making and purchase roles with a case study of Nestle plc.

1.8   DEFINITION OF TERMS

FAMILY DEFINED: A family is a group of two or more persons related by blood, marriage or adoption who reside together.

FAMILY DECISION MAKING: Family decision making is the process by which decisions that directly or indirectly involve two or more family members are made.

DECISION MAKER: The person who makes the final decisions, of course joint decision is likely to occur.

INITIATOR: The family member who first recognizes a need or start the purchase process.

INFORMATION GATHERER: The individual who has expertise and interest in particular purchase.

INFLUENCER: The person, who influences the alternatives, evaluated the criteria considered and the final choice.

 

REFERENCES
David .Land Albert .J. (2002) Consumer Behavior, New Delhi

Del .I. H, Roger .J. and Renneth .A. (2011) Consumer Behavior Building Marketing Strategy New York.

Eric .A, Linda .P, and George .Z (2002) Consumer; New York Mcgran Hill James F.E, Roger D.B and Paul W.M (1990) Consumer Behavior USA, The Dryden Press

  DOWNLOAD THE FULL PROJECT

Not What You Are Looking For?



For QUICK Help Call Us Now!

+234 813 2926 373

+234 701 5050 881


Here's what our amazing customers are saying

Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Azeez Abiodun
Moshood Abiola polytechnic
I actually googled and saw about iproject master, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes
Very Good
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent

HOW TO GET YOUR COMPLETE PROJECT INSTANTLY

  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on 0813-292-6373 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.

FREQUENTLY ASKED QUESTIONS

How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: (+234) 813-292-6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!