Select Currency
Translate this page

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS

Format: MS WORD  |  Chapter: 1-5  |  Pages: 74  |  994 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS

 

CHAPTER ONE

INTRODUCTION

1.1      Background of the Study

Prior to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable.

However, with the present complication and sophistication among both the producers and consumers occasion by high level economic and technological developments, business are now reshaping, refocusing, repositioning and redirecting their operations and marketing strategies in order to face the obvious challenges posed by modern day marketing.

Every business concern has a major objective for which it was established but whatever may be the goal, the overriding force undoubtedly remains profit maximization. To accomplish the afforested, these businesses make conscious efforts to find out what their customers want, providing them, creating the needed awareness on the availability of these goods and service and offering them at the right place, time and cost. It is by so doing that such a business can assuredly claim greater percentage of the market share and at the center of the activities are the pivot, the stimulant, the propeller, and the sole of business called advertising.

Advertising, as one of the strongest promotional tools, remains a strong force in the hands of business entities. A popular saying has it that if you do not blow your trumpet, nobody is going to do that for you, only when you say, “Here I am” that people will actually know where you are. Advertising close this and more for organization especially the hotel business. It creates awareness and assists them in making the right choices. The following definitions and opinions by some authorities and schools of thought on the meaning and roles of advertising will perhaps give more insight into the concept.

According to Stanton (1982) advertising consists of all the activities in presenting to a group of non-personal oral or visual openly sponsored message regular regarding a product, services or idea.  Jones (1955: 14) sees it this way. Advertising was probably coined in England in the early days of the print to turn the attention of voters. The American marketing Association (AMA) defies it as a paid form of non-personal presentation and promotion of ideas and services by an identified sponsor.

The Advertising age (1932) (an Ad- magazine) has a summer of the views of some professionals. In the field thus: Advertising is the printed, written, spoken or pictured representation of a person, product service or movement, openly sponsored by the advertiser and at his expense of the purpose of the influencing sales, use vote or endorsement.

Finally starch (1966: 2) defines as the paid form of mass communication designed to influence people to favour a product in order to induce them to buy it. From the foregoing definition and views, it can be seen that advertising has the purpose of:

Creating awareness on the availability of a product users, vote, person idea etc, Educating the target user on the constituents of what is being advertised, Offering other service such as how to use the products, where to get it, and what the cost is etc. Inducing sales, and Ultimately of increasing and maximizing profit thereby enhancing the revenue base of the business which in this case is. These are only a tip of what advertising is capable of doing for hotel business as it does in other business operators.

1.2      Statement of the Problem

Hotels market their goods and services to public in order to reap profit for future survival and growth of the business. Advertising as one of the variables of marketing communication mix helps in actualizing not only marketing objectives but also the overall corporate objectives of the organization. It is however sad to note that some hotels especially in Eket urban hardly utilize or avail themselves of the unique opportunities offered by modern advertising media sum the television. It is therefore intention of this study to critically review the likely benefits hotel business will make in terms of profit maximization by availing themselves and using the communication.

1.3. Objectives of the Study

The objectives of this study is to:

Determined the general impact of hotel advertisements on the Eket residents Determine the extent of consumer awareness of hotel advertising in Eket urban.

Examine the method and strategies of the advertisement of the media,

Identify what consumer patronage of these hotels are as a result of advertising, and Make recommendation.

1.3      Research Questions

Does the impact of advertising lead to increase in profitability of hotel business? Are customers and the general public aware of hotel advertisement? To what extent do these adverts influence customer patronage or table hotel? What medium of advertising is most effective for hotel advertising

1.5   Research Hypotheses

H o: The extent of customer awareness of hotel advertisement is satisfactory

H1: The extent of customer awareness of hotel advertising is unsatisfactory

Ho: Advertising is responsible for profit maximization by hotels

H1: Advertising is not responsible for profit maximization by hotels

 

1.6   Significance of the Study

The study will be of importance to advertisers, hotel businesses, and the general public and communication students. It is anticipated that results from this study will help to evaluate and identify better ways of making hotel advertising and business operations more effective. It will additionally add to the existing body of knowledge of advertising and other related fields.

  DOWNLOAD THE FULL PROJECT

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Abdul Mateen Iddrisu
UDS
At first I taught is a site full of fraudsters until I saw my project in my Gmail after my payment.. THANK YOU IPROJECTMASTER and May God the almighty bless u guys abundantly
Excellent
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONAL PROFIT MAXIMIZATION OF SELECTED HOTELS, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!