THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

Format: MS WORD | Chapter: 1-5 | Pages: 81 | 972 Users found this project useful | Price NGN5,000

ABSTRACT

One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it, rightly distribute it well and position it to best meet the needs of customer you must have wasted all the marketing skills if nobody knows you have those things. Your customers will only know through promotional activities.

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Project information

Project Price

NGN5,000
Number of Pages

81
Number of Chapters

1-5
Additional Content

Abstract,Table of content and Questionnaire

THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

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