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Effect of Building Entrance Sequence on Visitor Experience

Abstract

The study examines the effect of building entrance sequence on visitor experience, with emphasis on how the arrangement and progression of spaces encountered from the building entrance to major internal destinations influence visitors’ understanding, comfort, orientation, and overall experience. The entrance sequence may involve approach spaces, entrances, reception areas, waiting spaces, transitional zones, corridors, and connections to major building functions. The organization of these spaces can influence how easily visitors understand the building and move through it. The study will assess the relationship between entrance sequence and visitor experience in selected public and commercial buildings. Attention will be given to the approach to the building, entrance visibility, doorway arrangement, reception location, transition spaces, waiting areas, circulation routes, visual connections, signage, and the sequence from entrance points to major destinations. Visitor experience will be assessed based on ease of orientation, movement, comfort, clarity of spatial organization, perceived accessibility, confidence, waiting experience, and overall satisfaction. A descriptive cross-sectional research design will be adopted for the study. An appropriate sample of selected buildings and visitors will be selected using a suitable sampling technique. Data will be collected through physical observation, spatial mapping, entrance sequence assessments, photographic documentation, movement observation, and structured questionnaires administered to visitors. The collected data will be analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, while appropriate comparative and correlation techniques will be applied to examine the relationship between entrance sequence and visitor experience. The study is expected to reveal that building entrance sequence has a measurable effect on visitor experience. Buildings with clearly defined approaches, visible entrances, understandable reception areas, well-organized transition spaces, and direct connections to major destinations are expected to provide better orientation, smoother movement, and greater visitor confidence. Poorly organized entrance sequences may create confusion, unnecessary movement, congestion, uncertainty, and discomfort. The effect may also vary according to building size, function, visitor volume, signage, visibility, circulation layout, and users’ familiarity with the building. The findings will be useful to architects, interior designers, facility managers, building owners, developers, and other professionals involved in the planning and design of buildings used by visitors. The study may provide practical information for organizing entrance spaces and circulation sequences that support positive first impressions, effective wayfinding, accessibility, comfort, and efficient movement. It may also contribute to the development of visitor-responsive public and commercial buildings. The study will conclude by establishing the effect of building entrance sequence on visitor experience and emphasizing the importance of carefully planned entrance transitions in architectural design. It is recommended that building approaches, entrances, reception areas, transitional spaces, and circulation routes be clearly connected and organized according to expected visitor needs and building functions. Further studies should examine entrance sequences across different public, commercial, institutional, and cultural building types.

Keywords: Building entrance sequence, visitor experience, entrance design, public buildings, commercial buildings, spatial organization, wayfinding, building circulation, reception areas, visitor movement, spatial transition, user experience, accessibility, architectural design, environmental perception.