1.0 BACKGROUND TO THE STUDY
Media technologies (TV, video, games, Internet, music,
mobile phones) have brought about a substantial change in the experience of
childhood in our society. These changes leave many parents unprepared for the
challenge on how to regulate their child’s time with such technologies. There
is now good evidence about the impact on children from media technologies, and
that this constitutes a health issue.
Children can use media to increase their understanding of
the world around them as well as teach positive social behaviours. These
benefits can last through to adolescence. Television viewing has been studied
in children who are academically gifted, with results suggesting that selective
viewing can promote academic abilities. Furthermore, parents of gifted children
are more likely to see the potential benefits of educational TV programs and
make more selective viewing choices.
Video games involving information, academic content and
problem-solving have been shown to accelerate children’s learning. They can be
particularly useful for children who have learning problems. Similarly, the
breadth of information available on the Internet is
clearly able to broaden children’s knowledge and Behavioural problems can occur
in children of all ages. Very often they start in early life. Toddlers and
young children may refuse to do as they are asked by adults, in spite of being
asked many times. They can be rude, swear and have tantrums, or an outburst of
aggressive or disruptive behaviour (Carr, 2000).
Some children may even have serious
behavioural problems such as physical fights, drug abuse, arson etc. Rutter and
Taylor (2002) admit that there are behavioural problems when the child
continues to behave badly for several months or longer or if the behaviour is
not of the ordinary and it
seriously breaks the rules accepted in his family and
community, these behavioural problems may be disruptive, delinquent and
deviant. They opined
that these sorts of behavioural problems can affect a
development and also
interfere with his ability to live a normal life. In
reference to the aforementioned, Reza and Mercy (2001) report that violence by
young persons is one of the most visible forms of behavioural problems in
human society. According to them, world newspapers and
broadcast media report daily on violence by gangs in schools or young people on
In view of this, this project will look into the
development of mass communication and media technology in Nigeria, and examine
its positive effect on the effective upbringing of children in Iree Town in
Osun State. However the negative effects of mass media on children are also
highlighted and solutions to these problems are suggested.
1.1 STATEMENT OF THE PROBLEM
The problem that lead to the study of positive effects of
mass communication and technology on upbringing children are numerous among
which are of it is stated below.
impact does Mass communication have on development of children in Nigeria?
do children of Iree Township respond to adverts and information from Mass Media
effects does Radio and TV Programme have on Community development of Iree
what extent do mass communication and technology affect the cultural values of
are the implications of adoption of media technology by children?
1.2 PURPOSE OF THE STUDY
Apart from being practical useful in itself in showing how
the attribute of the positive effects of mass communication and technology on
upbringing children in Nigeria, the study is aimed at the following objectives;
evaluate the importance of mass communication and technology in the community.
show that media technology has positive impacts on bringing up of children in
this computer age.
examine the impact of media technology such as TV, Radio, Video Games, Computer
and mobile phone in Iree township?
show that media technology is an important means of disseminating parenting
information to assist upbringing of children in a community.
identify different ways by which mass communication diffused information and
ideal to the people on certain information.
are the following question that may arise in the course of this
(a) To what extent do the people of Oke
Eesa Iree are exposed to mass media and technology?
(b) To what extent has mass media
contribute to the development of children in community?
can be done to improve the role of mass media and technology on upbringing
children of Iree Township?
there any adverse impact of mass media technology on little children in
Oke-Eesa Iree community?
what extent does mass media technology influences children upbringing?
1.4 STATEMENT OF HYPOTHESIS
The following are the hypothesis
generated during the course of this study.
H0: Mass communication and
technology DOES NOT play any role in
children and community development.
H1: Mass communication and technology plays a vital role
in children and community development.
H0: Mass communication and technology does not influence
Mass communication and technology influence children upbringing.
1.5 DEFINITION OF TERMS
A journalist collects and disseminates information about current events,
people, trends, and issues. His or her work is acknowledged as journalism.
Reporters are one type of journalist; they create reports as a profession for
broadcast or publication in mass media such as newspapers, television, radio,
magazines, documentary film, and the Internet. Reporters find sources for their
work, their reports can be either spoken or written, and they are often
expected to report in the most objective and unbiased way to
serve the public good. A columnist is a journalist who
writes pieces that
regularly in newspapers or magazines.
Media: Mass media refers collectively to all media technologies, including the
Internet, television, newspapers, and radio, which are used for mass
communications, and to the organizations which control these technologies.
Printing Press: A printing press is a device for applying pressure to an inked
surface resting upon a print medium (such as paper or cloth), thereby
transferring the ink. Typically used for texts, the invention and spread of the
printing press are widely regarded as the most influential events in the second
AD, revolutionizing the way people
conceive and describe the world they live in, and ushering
in the period of modernity.
The term community has two distinct meanings:
1) A group o
f interacting people, living in some
proximity (i.e., in space, time, o
r relationship). Community usually
refers to a social unit larger than a household that shares common values and
has social cohesion. The term can also refer to the national community or
international community, and,
2) a community is a group of interacting living organisms sharing
a populated environment.
1.6 DELIMITATION OF THE STUDY
The limitation involved in this work includes the wide
nature and time constraint of the study, which resulted in narrowing down the
case study to Iree Township only.
following are the limitation that hinders the study of this research work;
Constraint: There are not enough funds to fuel the study of this research work.
The researcher has access to a very little source of fund.
Constraints: Due to the limited time available to carry out this research work,
it is not possible to carry out the research extensively as anticipated by the
1.7 SCOPE OF
This project looks into the positive effects of mass
communication and technology on the upbringing of children in Iree community.
It critically examines the influence of media technology on children
development in the society.
The concepts of this project covered Iree community and
can well be applicable in any community in Osun State and all other States in
the country. This project should be considered from perspective only been
purely academic and finding based on the response of the respondents.
1.8 SIGNIFICANCE OF THE STUDY
The significance or importance of this study is that it
disclose in theoretical format the influence; both positive and negative, which
Mass communication and technology has on the upbringing of children in Iree
The result of this project work will enable parents to
understand the benefit of proper usage of media technology around them to help
in improving the standard of living of their children.
It a also enable government to know the result
of promoting the mass communication and technology in the community and
especially on the children who are the future of a nation.