1.1 Background to the Study
important change that has taken place in the sport industry is the significant
role the media is playing in the development of sports all over the world.
Apart from the fact that the media has increased sports awareness and
spectatorship among peoples of the world, it has also increased revenue
generation which has enriched the various sports stakeholders. The media has
been playing a catalyst role for the identification and the promotion of
knowledge, information and understanding in a nation (Alimi, 2003). The mass
media is regarded as the means of communication through which a large number of
people could be reached. These include, newspapers, television, radio, films,
handbills, posters, computer and internet (Hornby 1985).
media [sharpens and re-orders] the perceptions of the readers and viewers in a
particular event or happenings in the society and contributes to a reservoir of
knowledge of the past and current events. Acosta (2002) pointed out that
competitive sports would only survive and develop with the cooperation of the
media. It is for this reason that sports must enjoy good relationship with the
press, radio, and television. The relationship should be effective, continuous,
personal and open.
created on May 27, 1967 when the restructuring of Nigeria into twelve states took
place. Many media organizations have sprung up in Nigeria and because of the
economic status of Nigeria and its status
as the former capital of Nigeria. The
presence of many media organizations in Nigeria has confirmed her being
acclaimed to be the seat of journalism in Nigeria. In essence then, it is the
state where sports journalism thrives.
There is no
doubt that Nigeria has witnessed tremendous development in the area of sports
most especially when compared to other countries in Africa. Sports have
permeated the Nigerian society through the efforts, activities and commitments
of Nigerian sports journalists.
therefore, was set to determine the perceived impact of print media as indices
for sports development in Nigeria.
1.2 Statement of the Problem
following are the problems that lead to the study of this project;
1. What impact do the print media have on development of
sport in Nigeria?
is the evolution of sport journalism in Nigeria and how can it be traced to the
are the relationship between the mass media and sport organization in the
1.3 Purpose of the Study
of this project work is to examine the role of the Nigeria print media in the
development of sport in the country.
The study will
examine the problems faced by the print media in the country and will also look
into the relationship of print media and the sport agencies in the country.
1.4 Research Questions
study attempted to provide answers to the following questions:
what extent do sport journalism create awareness for sport to the general
what extent will the awareness of sport promote the development of sport in
what extent do activities of sport journalist contribute to the development of
sport in the country?
what role do the print media plays in the development of sport in Nigeria?
5. To what extent do people respond to sport section in
1.5 Scope of the Study
The scope of this study covers, evolution of news
reporting in the Nigeria using The Sun newspaper as a basis for the research.
However, the finding of the project work can be well
applicable to all Newspaper and sport industry.
1.6 Significant of the Study
The importance of this study was to determine the
perceived impact of Print media in sports development in Nigeria, using The Sun
Newspaper as a Case Study.
enable the sport stakeholders to be well aware of the role that newspaper can
play in development of the sport industry thereby creating interest in them to
engage in co-invest with the print media. It also
educates the sport fans, student, worker and the general public about the role
of the print media in the effective development of Sport in the country.
1.7 Limitation of the Study
limitation involved in this work includes the wide nature and time constraint
of the study, which resulted in narrowing down the case study to The Sun Newspaper.
following are the limitation that hinders the study of this research
1. Financial Constraint: There are not
enough funds to fuel the study of this research work. The researcher has access
to a very little source of fund.
2. Time Constraints: Due to the limited
time available to carry out this research work, it is not possible to carry out
the research extensively as anticipated by the researcher.
1.8 DEFINITION OF TERMS
A journalist collects and disseminates information about current events,
people, trends, and issues. His or her work is acknowledged as journalism.
Reporters are one type of journalist; they create reports as a profession for
broadcast or publication in mass media such as newspapers, television, radio,
magazines, documentary film, and the Internet. Reporters find sources for their
work, their reports can be either spoken or written, and they are often
expected to report in the most objective and unbiased way to serve the public
good. A columnist is a journalist who writes pieces that appear regularly in
newspapers or magazines.
Media: Mass media refers collectively to all media technologies, including the
Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which
Printing Press: A printing press is a device for applying pressure to an inked
surface resting upon a print medium (such as paper or cloth), thereby
transferring the ink. Typically used for texts, the invention and spread of the
printing press are widely regarded as the most influential events in the
millennium AD, revolutionizing the way people
conceive and describe the world they live in, and
ushering in the period of modernity.
Community The term community has two distinct
meanings: 1) A group o
people, living in some proximity (i.e., in
space, time, or relationship). Community usually refers to a social unit larger
than a household that shares common values and has social cohesion. The term
can also refer to the national community or international community, and
, 2, a community is a group of interacting
living organisms sharing a populated environment.