EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

Format: MS WORD  |  Chapter: 1-5  |  Pages: 73  |  634 Users found this project useful  |  Price ₦3,000

  DOWNLOAD FULL PROJECT

CHAPTER ONE 
INTRODUCTION
1.1   Background of the study
Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising ( Wikipedia, 2009). It can also be a process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Organizations that want to be successful must do all it can to have an effective and efficient marketing network.  
Marketing isn't as simple as paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach. Faith based organizations are organizations based on a particular religious ideology, has religiously oriented mission statements and often draws its activists (leaders, staff, volunteers) from a particular religious group(Wikipedia, 2009). “Faith-based organization” currently acts as broad shorthand for a wide spectrum of organizations that deserve more specific treatment in the academic literature.  
1.2   Statement of the problem
The activities of faith based organizations in Nigeria have witnessed a steady decline in patronage due to religious inclination of Nigerians. Since it’s a proven fact that marketing improves other organizations that are not faith based.    
1.3   Purpose of the study
The purpose of the study will analyze the effects of marketing activities and Faith based organizations. The following are the aims and objectives of carrying out this research work:
i)      To examine the association between Need Identification and faith based organization.
ii)     To examine the association between Service Quality and faith based organization    
1.4  Research Questions
i)      To what extent does Need Identification relate faith based organization?
ii)     To what extent does Service Quality relate faith based organization?
1.5    Research Hypothesis
HO1       There is no significant relationship between Need Identification and Customer Satisfaction.
HO2       There is no significant relationship between Need Identification and Market Share.
HO3       There is no significant relationship between Service Quality and Customer Satisfaction.
HO4       There is no significant relationship between Marketing Communication and Market Share.  
1.6      Significance of the study
This research work is based on marketing activities and Faith based organizations. This study will be of benefits and interest not only to faith based organization, but it will be valuable to other service sectors in Nigeria as a whole.  The study will also be a source of secondary data to other researchers who wish to conduct studies on related issues. It is also of great importance to other organizations in that at the end of the study, they would diligently make reference to this work and also take the necessary measures to meet up with efficient and effective marketing activities that will improve their levels of sales. The study at its completion will help and improve both lecturers and students moral on the effective ways to manage their organizations.  
1.7      Scope and limitation of the study
This study is restricted to three organizations in Port Harcourt, Rivers State and it’s focused on the effect of marketing activities on faith based organizations. Financial and time constraint in getting the enough data from respondents was a major limitation of this work.  
1.8      Definition of terms
Faith based organization(FBO): organization based on a particular religious ideology, has religiously oriented mission statements and often draws its activists (leaders, staff, volunteers) from a particular religious group.
Marketing: this is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.
Marketing activity: Marketing activities are nothing but how you are going to handle the marketing mix (price, product, place, promotion, positioning, people, physical evidence) in order to market your product successfully. The various activities involved in handling the above mentioned comprises the marketing activities. 
Organization: this is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.
Need identification is a process where sales representative talks to his customer in the form of a question and answer session to identify the gap that the latter wants to fill for his business to grow and achieve the set-forth targets
Customer Satisfaction is the customer's perception that compare their pre-purchase expectations with post purchase perception.
Service quality is the comparison of performance with ideal standards. As can be seen from this review, service quality definitions are often focused on the customer.

  DOWNLOAD FULL PROJECT

Not What You Are Looking For?



For QUICK Help Call Us Now!

+234 813 292 6373


Here's what our amazing customers are saying

JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Musa From Ahmadu Bello University
Thank you iprojectmaster for saving my life, please keep it up and may God continue to bless you people.
Excellent

HOW TO GET YOUR COMPLETE PROJECT INSTANTLY

  • Select 3 Project Topics of your choice from your Department.
  • Submit the 3 topics to your Supervisor for Approval.
  • Call Our Instant Help Desk on 0813-292-6373 and Get Your Complete Project Material Instantly.
  • All project materials on this website are well researched by professionals with high level of professionalism.

FREQUENTLY ASKED QUESTIONS

How do i choose a Project Topic?

Look for your department and select any topic of your choice

I have a fresh topic that is not on your website. How do I go about it?

How fast can i get a complete project from your website?

Within 15 minutes if the exact project topic is on our website

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

One of your topics suites my project, but the case study is different. What do i do?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

How do i get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: (+234) 813-292-6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: (+234) 813-292-6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!