Select Currency
Translate this page

THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES

Format: MS WORD  |  Chapter: 1-5  |  Pages: 65  |  1193 Users found this project useful  |  Price NGN5,000

GET THE COMPLETE PROJECT

THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMEs

 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF STUDY

The concept and emergence of transit television for the purpose of this study will be linked to the overall concept of transit advertising in Lagos State. Transit, Advertising refers to the placement of advertorial materials within public transport vehicles and also on their exteriors. The Ads on the exterior of the commercial vehicles which are also called out-transit Ads come in form of king and Queen Signs which are located on the sides of transit vehicles. Another form of our-transit Ad is the tail signs which are located on the rear of transit vehicles. The in-transit Ads are the interior cards which line the tops of the bus windows and other strategic places in the interior of the bus. While the other form of in-transit Ads which is the key item for this study is the installment of LCD screens within the buses to air programmes such as voxpops, sports highlight. Music, ad campaigns etc.

All over the world people and companies have been utilizing the use of transit Tv as a great alternative to the traditional medium (TV, Radio and print). Countries like South African conceptualized the BRT-TV and companies like ITAP and transit television network in Ghana have found ways to maximize the use of transit television. This medium gained momentum within the Lagos metropolitan with the introduction of the Lagos Bus rapid transit system (LAGBUS) in 2007 by the then Governor Babatunde Raji Fashola. He initiated it as a megacity project which was aimed at solving the transportation challenges faced by the state’s commuters with over 500 buses and 40 routes in operations.

As a result of the LAGBUS initiative, companies saw it as a revolutionary platform that will allow for efficient interaction with the captive and economically active target market with the public transport commuters audience. So companies like Elev8-mediaEfull media, thery-technology and value media got concession to install and operate the TV screens in the buses and this has given birth to transmit television in Lagos state commercial buses. In 2011 the transit television network was also spread to other newly introduced commercial buses (BRT service) which was being operated by the Nigeria union of road transport service authority (LAMATA). Citing from the (LAMATA) states that the average daily ridership is 180,000 passengers and an average load factor of 800 passengers per bus daily. It is the light of this that the purpose of this study is being founded. it is perceived that with such an influx of a concerted audience of the BRT buses that this will be a viable means for SMEs to project their products and service through the transit TV at a relatively low cost when compared to traditional media. This study hopes to analyse how the key elements of cost, reach, demography and recall can be aligned with the emergence of transit TV in Lagos.

1.2 STATEMENT OF RESEARCH PROBLEM

What really instigated the study on the emergence of transit television in Lagos was due to the challenges faced by small and medium scale enterprises in terms of creating general awareness of their product. In Lagos for instance; there are a lot of well established companies who advertises on radio, television, newspaper and other blog website which in turn create huge competition for advertising space for SMEs in Lagos. Secondly, in Nigeria today the growth of SMEs as a result of unemployment in on the high side and each of these small businesses strive to create awareness for their products thereby making it difficult for weaker businesses to gain visibility. Another major problem faced by SMEs in Lagos is the cost of advertisement on radio, television and other media. The emergence of transit television tend to offer some kind of relief to the SMEs in Lagos, even the emergence of transit television, SMEs still face competition among each other. Lagos is a very big city and the number of the buses provided by the primero transport service limited is not enough to advertise throughout Lagos.

1.3 AIMS AND OBJECTIVES OF STUDY

The main aim of the research work is to examine the emergence of transit television in Lagos state. Other specific objectives of the study include:

To  examine the concept of transit television

To generate research studies that will substantiate the effectiveness of transit television Ad.

To get SMEs aware of the benefits which the emergence of transit Tv offers in the face of the relatively expensive cost of advert placement on TV, radio and print.

To help break through the clutter of clamouring for media time with popular brands on traditional media and subsequently connecting with potential customers.

To investigate on the viability of carrying out an Ad campaign seamlessly without necessarily involving an Ad agency.

To measure the impact of transit TV on commuters in Lagos State.

To examine the possibility of transit TV serving as a springboard for economic growth.

To examine the possibility of Ads reaching a specific and intended audience efficiently.

To proffer solution to the above stated problem

1.4 RESEARCH QUESTIONS

The study came up with research questions in order to ascertain the above stated objectives of the study. The research questions for the study are stated below as follows:

Are SMEs aware of the benefits which the emergence of transit Tv offers in the face of the relatively expensive cost of advert placement on TV, radio and print?

How does transit television break through the clutter of clamouring for media time with popular brands on traditional media and subsequently connecting with potential customers?

How effective is the viability of carrying out an Ad campaign seamlessly without necessarily involving an Ad agency?

Is there is any significant impact of transit TV on commuters in Lagos State?

Is there any possibility of transit TV serving as a springboard for economic growth?

How effective is the Ads reaching a specific and intended audience?

1.5 STATEMENT OF RESEARCH HYPOTHESIS

Hypothesis 1

H0: the emergence of transit television has no significant effect on commuters in Lagos State

H1: the emergence of transit television has significant effect on commuters in Lagos State

Hypothesis 2

H0: the emergence of Transit Television does not plays a significant role in the growth and development of SMEs and the Nigerian economy

H1: the emergence of Transit Television plays a significant role in the growth and development of SMEs and the Nigerian economy

Hypothesis 3

H0: the Ads placement on transit TV reaching a specific and intended audience is not effective

H1: the Ads placement on transit TV reaching a specific and intended audience is effective

1.6 SIGNIFICANCE OF STUDY

The study on the emergence of transit television in Lagos State will be of immense benefit the transit TV, the federal government of Nigeria, the country as a whole and its citizens. The study will also be an immense benefit to SMEs in Lagos State as it will discuss the roles of transit TV in the promotion of SMEs in Lagos State, it will also discuss the importance of ads placement and the survival of SMEs in Lagos State. Finally the research work will be of great assistance to other researchers that wishes to carry out similar research on the above topic.

1.7 SCOPE OF STUDY

For the intent of this study, primero transport service limited and LAGBUS will used with a view of analyzing how the key elements of cost, reach demography and recall for SMEs can be aligned with the with the concept of transit television. Since the BRT/LAGBUS initiative isn’t meant to take over the entire stretch of Lagos roads, seventy (70) specific routes known to be chaotic and traffic prone were cut out to meet the purpose. But for the purpose of this study, the following routes were chosen.

Ojota

Obalende

Yaba

TBS

1.8 LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work

1.9 DEFINITION OF TERMS

TRANSIT:Conveyance of people or goods from one place to another, especially on a local public transportation

ADVERTISMENT: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast or electronic media

SMEs: The category of micro, small and medium-sized enterprises (SMEs) is made up of enterprises which employ fewer than 250 persons and which have an annual turnover not exceeding 50 million naira, and/or an annual balance sheet total not exceeding 43 million naira.

GET THE COMPLETE PROJECT

THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
Adam Alhassan Yakubu
UDS
Excellent work and delivery , I promise to share my testimonies everyone in need of this kind of work. You're the best
Excellent
Abdulrahman Jibrin
Nti Abaji
Nice one work prompt delivery tanx
Very Good
Abubakar Iliyasu Hashim
Federal college of education pankshin affiliated to university of jos
I am highly impressed with your unquantifiable efforts for the leaners, more grace to your elbow.I will inform my colleagues about your website.
Very Good

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMES, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!