AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNEMENT POLICIES TO THE CITIZENRY

Format: MS WORD  |  Chapter: 1-5  |  Pages: N/A  |  718 Users found this project useful  |  Price ₦3,000

GET THE COMPLETE PROJECT

CHAPTER ONE
INTRODUCTION
1.1   BACKGROUND OF THE STUDY
The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials to establish appropriate and effective communication system that enables them to produce, project and sustain government’s goals, aspirations, programmes, activities and policies to reach the ultimate beneficiaries of the programmes, in most cases, the community. Public relations is employed in various ways to help the government to establish mutual lines of communication for faithful exchange of ideas and perspectives between it and the governed and also, to create image for the government, both locally and internationally . p.1). Nwosu (1996,p.204) says that: Whether military or civilian, government must have the support and acceptance of the citizenry to be effective and to even survive for a reasonable period. In theory and in practice, every government derives its legitimacy or rights to govern from the people or citizens. In a true democracy, government is voted in by the people to hold power, influence and control on behalf of the collectivity, of the masses or citizenry Johnson and Zawawi (2004,p.404) observes that public relations sector in modern democratic governance implements its policies by using various mass media. Government management takes two forms; dissemination of political information and dissemination of public information. Nwosu (1996,p.204) however opines that very often, many people in government, especially those in developing countries, seem to forget the relevance of public relations in the government circle and as a result, they operate as if they can do without the support and the acceptance of the citizenry. They run state affairs as rulers or feudal lords, instead of leaders or servants of the people, for whom they hold political power and trust. But the theory and practice of modern governance teaches that government, like any other social institution, must be accountable to the people and operate in the people’s interest. Black (1976,p.140) says that public relations is an essential part of management and this is true in central government as in industry. The function of public relations in government is essentially non-political. It is the province of the political parties to organize such public relations activity, as they may consider necessary to publicize or promote their party’s policy. Public relations in a government department has two main tasks; to give regular information on policy, plans and achievements of the departments and to inform and educate the public on legislation, regulations and all matters that affect the daily life of citizens. It must also advise ministers and senior officials of reaction and potential reaction to actual or proposed policies. In their work on public relations and the information role of the government to the people, Wilcox, Ault and Agee (1998,p.333) declare that: There has always been a need for Government communication if for no other reason, than to inform citizens of the services available and the manner in which they may be used. In a democracy, public information is crucial if citizens are to make intelligent judgment about the policies and activities of their elected representative. The research intends to provide an assessment of public relations strategy as a tool to promote government policies to the citizenry with a case appraisal of the practice of Anambra State Government.  
1.2    STATEMENT OF THE PROBLEM
The efficient running and management of government affairs and activities lies with promoting and implementing programmes and policies that impact on the citizenry. In this regard the citizenry fully understand and appreciate the activities of government thereby enhancing harmony and mutual benefit between government and the people. However this goal  often  is far from being attained as the government implement its policies without  the  impact and understanding of the citizenry. Therefore the problem confronting this research is to provide an assessment of public relation strategy as a tool to promote government policies to the citizenry with a case appraisal of the practice of Anambra State Government 
1.3   RESEARCH   QUESTION
1        What is public relation, functions and significance
2.    What is the nature of public relation strategy as a tool to promote government policies to the people
3.     What is the nature of public relation practice  of Anambra State Government  
1.4    OBJECTIVE OF THE STUDY
1        To appraise the nature of public relation, functions and significance
2        To determine the nature of public relation strategy as a tool to promote government policies to the citizenry
3    To determine the  public relation  practice of anambra state government.  
1.5    SIGNIFICANCE OF THE STUDY
The significance of the study is to project the importance of creating synergy, understanding and mutual benefit and impact between the government and the citizenry
1.6    STATEMENT OF THE HYPOTHESIS
Hypothesis 1
H0      The level of public relation practice in Anambra State is low
H1      The level of public relation practice in Anambra State is high 2       
Hypothesis 2
H0      The  challenges of public relation practice in Anambra State is high
H1      The challenges of public relation practice in Anambra State is low
Hypothesis 3
H0      The  impact of public relation strategy as a tool in promoting government policies  in Anambra State is low          
H1      The impact of public relation strategy as a tool in promoting government policies in Anambra State is high
1.7    SCOPE OF THE STUDY  
The research focuses on the assessment of public relations strategy as a tool to promote government policies to the citizenry with a case appraisal of public relations practice in Anambra State.    
1.8     DEFINITION   OF TERMS PUBLIC RELATION PRACTICE
A PR Practitioner is a liaison between his institution and the public. He is responsible for setting public relations policy to represent the corporation or agency to the public and for conducting research to provide adequate feedback from the public to the institution. Usually, a PR practitioner works closely with top level management and is instrumental in influencing management’s policy changes. The PR person can be described as a strategist who plans and executes large scale public relations efforts. It is the duty of the public relations practitioners of an organization to communicate the policies of its organization to the internal and external publics, so as to make them know such policies.  
PUBLIC RELATION PRACTICE IN GOVERNMENT
Public relations in government in brief, is the concerted efforts of the government officials to establish appropriate and effective communication system that enables them to produce, project and sustain government’s goals, aspirations, programmes, activities and policies to reach the ultimate beneficiaries of the programmes, in most cases, the community. Public relations is employed in various ways to help the government to establish mutual lines of communication for faithful exchange of ideas and perspectives between it and the governed and also, to create image for the government, both locally and internationally . p.1). Nwosu (1996,p.204) says that: Whether military or civilian, government must have the support and acceptance of the citizenry to be effective and to even survive for a reasonable period. In theory and in practice, every government derives its legitimacy or rights to govern from the people or citizens. In a true democracy, government is voted in by the people to hold power, influence and control on behalf of the collectivity, of the masses or citizenry.

GET THE COMPLETE PROJECT

Not What You Are Looking For?



For QUICK Help Call Us Now!

+234 813 292 6373


Here's what our amazing customers are saying

JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Ibrahim Muhammad Muhammad
Usmanu danfodiyo university, sokoto
It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!
Excellent
Dau Mohammed Kabiru
Kaduna State College of Education Gidan Waya
This is my first time..Your service is superb. But because I was pressed for time, I became jittery when I did not receive feedbackd. I will do more business with you and I will recommend you to my friends. Thank you.
Very Good
Joseph M. Yohanna
Thanks a lot, am really grateful and will surely tell my friends about your website.
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Musa From Ahmadu Bello University
Thank you iprojectmaster for saving my life, please keep it up and may God continue to bless you people.
Excellent